Dr. Kiran Arabaghatta Basavaraj presented two papers : 1) “Going Negative in Microtargeted Ads on Social Media: Comparing 2021 & 2022 in Georgia”, and 2) “Political Advertising in Uttar Pradesh 2022: Microtargeting on Facebook India” with Prof. Holli A. Semetko at Midwest Political Science Association (MPSA) Annual Conference, Chicago, USA.